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As a certified jeweller and expert gemologist, I have dedicated my life to ensuring that every customer who comes to me for diamond jewellery gets the best quality product at the best possible price. My journey in this field started with a degree in Mass Communication from Amity University, Noida. I then began working as a creative media specialist for multiple branding agencies, which is where my interest in jewellery began to take shape.


After joining my family business in 2020 during the COVID-19 pandemic, I started learning every important aspect of the jewellery business. I learned accounts, diamond grading, and gemstone grading from the International Gemological Institute and became a certified gemologist. I participated in multiple international trade shows to further expand my knowledge and expertise in the field.

Today, as the 6th generation jeweller of my esteemed lineage, I take great pride in our strong network of 150+ global retailers spread across the United States of America, Europe, the Middle East, UAE, Australia, and beyond. My mission is to provide every customer with the best quality diamond jewellery that is unique, beautiful, and affordable.


At the heart of my personal branding is a commitment to excellence and customer satisfaction. I understand the importance of trust in the jewellery business and strive to build long-lasting relationships with my customers. With my passion for jewellery and expertise in gemology, I am confident in my ability to help every customer find the perfect piece that they will cherish for a lifetime.


So if you are looking for a certified jeweller who can provide you with the best quality diamond jewellery, look no further. I am here to help you find the perfect piece that will make your special moments even more memorable.



 
 
 

two emeralds set in a picture with descriptions on how they differ in appearance as natural and synthetic

The world of gemstones is full of beauty and wonder, with each stone boasting unique colors, properties, and histories. When it comes to purchasing gemstones, however, one important consideration is whether to choose a natural or synthetic stone. In this blog, we will explore the differences between natural and synthetic gemstones and help you make an informed decision when selecting your next piece of jewelry.


Natural gemstones are formed over millions of years deep within the earth's crust. They are prized for their rarity, natural beauty, and unique characteristics. Natural gemstones are typically more valuable than synthetic stones, with some rare stones commanding millions of dollars per carat. Natural gemstones also have inclusions or imperfections, which are considered part of their charm and add to their authenticity.


On the other hand, synthetic gemstones are created in a lab and are designed to mimic the natural stone's appearance and properties. They are generally less expensive than natural stones, and their physical properties are often superior to natural stones. Synthetic stones can be produced in large quantities, ensuring a consistent supply and reducing the impact on natural resources.

It is essential to note that some synthetic gemstones, such as cubic zirconia, have a very different composition from their natural counterparts. Therefore, it is important to understand the differences between natural and synthetic stones before making your purchase.


When deciding between natural and synthetic gemstones, consider your budget, the intended use of the stone, and your personal preferences. If you are looking for a rare and valuable stone, natural gems may be the way to go. However, if you are looking for a stone with consistent quality and lower price, synthetic stones may be the better choice.


In conclusion, the choice between natural and synthetic gemstones ultimately comes down to personal preference and intended use. Whether you choose a natural or synthetic stone, be sure to select a reputable jeweler to ensure that you are getting the quality and authenticity you deserve.


 
 
 

Gold is a precious metal that has been coveted for centuries, and it has been used to make jewelry for just as long. But not all gold is created equal, and there are important things to know when buying gold jewelry. One of the most important factors is the karat system.




Karat (not to be confused with "carat," which is used to measure the weight of diamonds and other gemstones) is a measure of the purity of gold. Pure gold is 24 karats, but it is too soft to use for jewelry, so it is usually alloyed with other metals to increase its strength and durability. The amount of pure gold in a piece of jewelry is expressed as a fraction of 24, so 18 karat gold is 18/24 or 75% pure gold.


There are four main levels of gold purity:

  • 24 karat gold: This is pure gold and is too soft for most jewelry. It is usually used for investment purposes, such as gold coins or bars.

  • 22 karat gold: This is 91.7% pure gold and is a popular choice in India and other parts of the world. It is known for its rich yellow color and is often used in traditional jewelry designs.

  • 18 karat gold: This is 75% pure gold and is a popular choice for jewelry. It is strong enough to hold up well to everyday wear and tear, but still has a high gold content.

  • 14 karat gold: This is 58.3% pure gold and is another popular choice for jewelry. It is slightly less expensive than 18 karat gold but still has a good balance of durability and gold content.




It's important to note that the karat system only measures the purity of the gold, not its color or hardness. Gold can be alloyed with a variety of other metals to change its color, such as copper for rose gold or nickel for white gold. These alloys can also affect the hardness and durability of the gold.


When buying gold jewelry, it's important to know what you're getting. Understanding the karat system and the different levels of gold purity can help you make an informed decision and ensure that you're getting the quality of gold that you're paying for.


 
 
 
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